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Stylish and sustainable – names for strong brands
ever.me - frisch gestylt ins Frühjahr
“Easy” is not easy to find
It is often most difficult to find a “simple” name. Because the name should be easy and understandable for everyone, but not trivial or too simple. With all simplicity, no trashy or even cheap impression should arise. Easily understandable words are not infinitely available and precisely because of their simplicity they are popular and have been used many times.
Thus, the ever.me name search was characterized by the search for simplicity with a stylish twist that makes the name unique despite everything. The tricky name development finally led to the creative combination of the English words “ever” and “me”. This says in short English words that the fashion fits for all (every) occasions and at the same time establishes a personal reference to the wearer, who thus feels well dressed every day: ever.me – always fits for me.
“ever.me” transports the casualness of fashion already in the name. The friendly design supports this impression and creates a stylish and at the same time sympathetic look. Styling for spring is assured – with ever.me!
“Einfach” ist nicht einfach zu finden
Dabei ist es ausgerechnet oft am schwersten, einen “einfachen” Namen zu finden. Denn der Namen soll zwar leicht und für jedermann verständlich, aber nicht belanglos oder zu simpel sein. Bei aller Einfachheit soll auch kein trashiger oder gar billiger Eindruck entstehen. Leicht verständliche Worte sind nicht unendlich verfügbar und gerade wegen Ihrer Einfachheit beliebt und schon vielfach verwendet.
So war die ever.me Namensfindung also geprägt von der Suche nach der Einfachheit mit einem stylischen Kniff, der den Namen trotz allem einzigartig macht. Die trickreiche Suche führte schließlich zur kreativen Verbindung der englischen Begriffe “ever” und “me”. Dieser sagt mit kurzen englischen Worten, dass die Mode für alle (every) Anlässe passt und stellt zugleich einen persönlichen Bezug zur Trägerin her, die sich damit jeden Tag gut angezogen fühlt: ever.me – passt immer für mich.
STO sets new standards in sustainability with AimS®.
Quality, climate protection, and resource conservation are the basis for the new sustainable product line AimS®. Sto wants to set new standards in ecological, economic, and social criteria while maintaining excellent processing properties. So that everyone can work safely, sustainably, and with a clear conscience.
This high demand for true sustainability at all levels also flowed into the development of the name. The name was intended to reflect the fact that all aspects of sustainability are taken into account and that it is not just an ecological paint job.
The name AimS® figuratively expresses that really all sustainable goals are kept in mind, from the strictly monitored contents to social aspects during production to the recyclability of the products after their use has ended. Only products that meet all these criteria are given the premium sustainability name “AimS.” In finding the name, Namestorm deliberately avoided relevant – and interchangeable – keywords such as Nature, Eco or Green, in order to express in the name the special path that Sto is taking here: No Greenwashing!
Namestorm 2021 continues with such strong brand(name)s: New names for well-known manufacturers from the pharmaceutical, IT, drugstore and construction industries can be expected soon.
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